My grandmothers never needed a story book.

That's also where I first encountered the coaches and consultants who would change the direction of my career — professionals who could walk into a newsroom, read the room in minutes, and make everyone in it better. I was fascinated. I started paying attention to how they worked.

My first News Director role came at Univision, where I applied everything I had observed and began developing my own management philosophy — one built around coaching rather than directing. At Telemundo Los Angeles, I rebuilt a newsroom that was producing ten newscasts a week into one delivering seven newscasts a day. That kind of transformation doesn't happen through mandates. 

It happens through people.

I moved to Mexico City to launch ESPN Deportes from the ground up — another young team, another blank page, another chance to coach. Then back home to Puerto Rico as Assistant News Director at Univision, and later to El Nuevo Día, where I helped one of the Caribbean's most respected newspapers navigate the transition into a digital world. 

Inspired by the coaches and consultants I worked alongside throughout my career — Clemenson & Rovitto, Frank N. Magid, Graeme Newell, and the Poynter Institute — I launched Newsroom Coaching & Consulting, Inc. in 2003. I later began teaching at Universidad del Sagrado Corazón in San Juan and discovered a passion I did not know existed in me. Twenty years in the classroom across three institutions later, that passion has never faded.