Newsroom Coaching & Consulting

Newsroom Coaching & ConsultingNewsroom Coaching & ConsultingNewsroom Coaching & Consulting

Newsroom Coaching & Consulting

Newsroom Coaching & ConsultingNewsroom Coaching & ConsultingNewsroom Coaching & Consulting
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    • Home
    • About
    • Services
    • Speaking
    • Insights
    • Contact Us
    • AI Assessment

  • Home
  • About
  • Services
  • Speaking
  • Insights
  • Contact Us
  • AI Assessment

FOR NEWS ORGANIZATIONS

Executive Coaching

Executive Coaching

Executive Coaching

One-on-one sessions for anchors, news directors, producers, and journalists at a career inflection point.


Starting at $350/hour - Monthly retainer available


  • 60-min sessions via Zoom or in person
  • On-camera performance and vocal coaching
  • Story structure and script review
  • Leadership and newsroom management
  • Available in English and Spanish

NEWSROOM WORKSHOPS

Executive Coaching

Executive Coaching

An intensive 1 or 2-day workshop built around your team's specific needs. 


Starting at $1,500 · Up to 25 participants


  • Visual storytelling and narrative structure
  • Investigative reporting fundamentals
  • Digital-first production workflow
  • AI tools for journalists (hands-on)
  • Available in English and Spanish

Digital Transformation

Digital Transformation

Digital Transformation

For news organizations making a structural shift. We go deep: embedded audit, roadmap design, leadership sessions, and hands-on implementation support over 3–6 months.


Starting at $18,000 · 3–6 month engagement


  • Full editorial and workflow audit
  • Custom digital transformation roadmap
  • Bi-weekly sessions with editorial leadership
  • Staff training mo

For news organizations making a structural shift. We go deep: embedded audit, roadmap design, leadership sessions, and hands-on implementation support over 3–6 months.


Starting at $18,000 · 3–6 month engagement


  • Full editorial and workflow audit
  • Custom digital transformation roadmap
  • Bi-weekly sessions with editorial leadership
  • Staff training modules for all levels
  • AI integration assessment included
  • Available in English and Spanish

AI NEWSROOM AUDIT - NEW

Digital Transformation

Digital Transformation

Is your newsroom ready for AI — or already behind? This structured 2–3 week diagnostic evaluates your team's tools, workflows, and editorial policies, then delivers a concrete roadmap for responsible AI integration.


Starting at $5,000 · 2–3 week engagement


  • Interviews with 8–12 editorial roles
  • AI readiness score by department
  • Recommended tools

Is your newsroom ready for AI — or already behind? This structured 2–3 week diagnostic evaluates your team's tools, workflows, and editorial policies, then delivers a concrete roadmap for responsible AI integration.


Starting at $5,000 · 2–3 week engagement


  • Interviews with 8–12 editorial roles
  • AI readiness score by department
  • Recommended tools and implementation path
  • Draft AI editorial policy 
  • Executive presentation to leadership
  • Available in English and Spanish

FOR UNIVERSITIES AND COLLEGES

CURRICULUM DEVELOPMENT

From a single course to a full degree program — built to accreditation standards and designed for how journalists actually learn.


Dr. González-Pérez has developed complete media production and journalism curricula for accredited colleges and universities, including full Associate Degree and Masters Degree programs with learning outcomes, c

From a single course to a full degree program — built to accreditation standards and designed for how journalists actually learn.


Dr. González-Pérez has developed complete media production and journalism curricula for accredited colleges and universities, including full Associate Degree and Masters Degree programs with learning outcomes, course sequences, syllabi, assignments, rubrics, and budget overviews. Every curriculum is built around current industry practice, not outdated textbooks.


Starting at $250/hr

T&E separate · Available in English and Spanish


Deliverables include: program and course objectives · learning outcomes · course sequence · syllabi · weekly schedules · assignments · assessment rubrics · budget overview · facility and equipment proposals

HOW WE WORK TOGETHER

1- DISCOVERY CALL

2- CUSTOM PROPOSAL

2- CUSTOM PROPOSAL

Free 30-minute conversation about your newsroom's specific challenges. No pitch, just listening.

2- CUSTOM PROPOSAL

2- CUSTOM PROPOSAL

2- CUSTOM PROPOSAL

A clear scope, timeline, and investment tailored to your situation. Delivered within a week.

3- DEEP ENGAGEMENT

3- DEEP ENGAGEMENT

3- DEEP ENGAGEMENT

We work alongside your team — real sessions, real feedback, materials built for your market.

4- LASTING RESULT

3- DEEP ENGAGEMENT

3- DEEP ENGAGEMENT

Every engagement ends with written deliverables your team keeps — frameworks and next steps that don't leave with the consultant.

Why Organizations Keep Coming Back

Over 1,000 journalists trained across eight organizations — multi-year, multi-contract relationships at some of the most demanding media companies in the Americas. Three degree programs developed and currently running. Twenty years in the classroom.


This is not a consulting practice built on credentials. 

It is one built on results.

NOT SURE WHICH SERVICE FITS? LET'S TALK.

Most engagements start with a 30-minute conversation. No pitch, no obligation — just an honest look at your needs.

Schedule a Free Discovery Call

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